We built this for people who are ready to do the work

Choice Training Club is a coaching-led fitness community in Calviá, Mallorca. We exist to help people build real strength, lasting fitness and the kind of healthy habits that hold up long after the motivation runs out.

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Why Choice Training Club Exists

Most fitness businesses sell you a membership and step back. They give you access and let you figure out the rest. That is not coaching. That is storage.

Choice Training Club exists because we believe people get better results when they have structure, guidance and a team around them. Not a generic programme. Not a class that feels like a production line. Actual coaching, built around what each person needs and what they are trying to achieve.

We have been doing this since 2011. The way we train has evolved. The equipment has improved. The community has grown. But the one thing that has never changed is the belief that coaching is the difference between people who get results and people who do not.

timeline

Our Story

2011 — Founded as CrossFit Mallorca
Rob Martin founded the club in Calviá with a simple goal: give people in southwest Mallorca access to serious, coached fitness training. What started as a small community of athletes quickly grew into one of the best known training clubs on the island.

2025 — Rebranded as Choice Training Club
After more than a decade, the club evolved. The rebrand to Choice Training Club reflected where the community had grown: a broader, more inclusive coaching environment serving people across all fitness levels, from complete beginners to competitive athletes.

Today — Helping people build strength, fitness, confidence and lifelong healthy habits
With a full team of coaches, a purpose-built facility and a community that keeps growing, Choice Training Club continues to deliver what it always has: expert coaching, genuine accountability and results that last.

Meet the Team

The Choice Training Club team brings together coaching expertise, operational excellence and a genuine passion for helping people get better. Every member of the team is here because they care about the results our members get.

Rob Martin

Founder and Head Coach

Rob founded the club in 2011 and has spent over a decade coaching people across all ages and ability levels. He holds advanced qualifications in personal training and strength and conditioning. Rob programmes and delivers sessions with the same precision whether you are a first-timer or a competitive athlete. His coaching philosophy is simple: do less, better, for longer.

Silke Martin

Operations and Member Experience

Silke keeps everything running. From new member onboarding and scheduling to the day-to-day experience of the club, Silke makes sure every person who walks through the door feels looked after. Her attention to detail and commitment to getting things right is a huge part of what makes Choice Training Club the kind of place members do not want to leave.

Kathy

Coach

What We Stand For

Coaching first

Every decision we make is about improving the quality of coaching our members receive.

Results over excuses

We hold our members accountable because that is what they are here for.

Inclusive by design

We train all levels, all backgrounds and all starting points. The bar is effort, not ability.

Community matters

The people around you on any given session are one of the biggest reasons results happen.

Long-term thinking

We are not here to get you fit for a holiday. We are here to help you build something that lasts.

Why Members Choose Choice

We asked our members why they train with us instead of anywhere else. Here is what they told us:

The coaching is the real thing. Every session is led by a qualified coach who knows your name.

The community keeps them coming back, even on the days they would rather not.

The programming works. People see consistent progress month after month.

The environment is welcoming. Nobody is made to feel like they do not belong.

They trust the team. In over a decade, we have built a reputation for doing what we say we will do.

Social Proof

What our members say

Training at Choice Training Club has been a game-changer

Training at Choice Training Club has been a game-changer. The supportive environment and expert guidance have not only helped me ...

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Training at Choice Training Club has been a game-changer

Walking into Choice training club was the first step to transforming my life.

I was battling sadness and an eating disorder, but everything began to change when I found the incredible community here. ...

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Walking into Choice training club was the first step to transforming my life.

Training club have truly transformed my approach to health and fitness

Training club have truly transformed my approach to health and fitness. The trainers are incredibly knowledgeable and always push me ...

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Training club have truly transformed my approach to health and fitness

Ready to Start

Book your free consultation today

The best way to find out if Choice Training Club is right for you is to speak with us. Book a free consultation today and we will talk you through the six-week trial, answer your questions and help you get started.

Book your free consultation

No pressure. No pushy sales calls. Just a straightforward conversation about your goals.